It was not long before we embrace social networking software and sites (SNS) in our daily lives: MSN, QQ, blogs, video blogs, online communities, music or video sharing, facebook, Kaixin and Xiaonei. SNS has encouraged new ways to communicate and share information and such websites are being used regularly by millions of people on a daily basis with all kinds of online communities that have been built for people who share interests and activities to simply connect or for those who are interested in exploring the interests and activities of others to simply network. 

On some of the most successful SNS, we begin to see the trace of more sponsored ads and product placement (placement marketing), which reflects the fact that people see more and more opportunities for advertising up there and we are also keen on recruiting high quality affiliates in this field to better serve the need and target of our merchants by liaising them with their target consumers that are proactive connected to certain niches of the broader online communities.